Jet2 passengers spend more on extras than Ryanair’s or easyJet’s
Budget airline Jet2.com has the second highest ancillary revenue per passenger out of 67 airlines around the world, according to a new study.
Only US-based Spirit Airlines earned more per passenger than Jet2, which this week launched its ninth UK base at Stansted.
According to American consultancy IdeaWorks, the UK low-cost carrier’s passengers paid £39 each on extras including in-flight meals and extra legroom in 2015.
Ancillary revenue made up almost 30% of its total income, up from just under 15% in 2008. In comparison, Ryanair earned just over a quarter of its income from the sale of extras, putting it fifth in the table. Easyjet made around a fifth and FlyBe 21%.
Full-service airlines British Airways and Virgin Atlantic made less than 5% of their revenue from ancillary sales.
The three largest US airlines, United, American and Delta, earned the most from the sales of added-extras. Ryanair was in sixth place, earning $1.7 billion, and easyJet earned $1.5 billion, putting it in eighth place.
Ideaworks concluded: "There is plenty of activity to suggest ancillary revenue will continue to grow in total, as a percent of airline revenue, and on a per-passenger basis."
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