United Kingdom
United States
Asia Pacific
Jet2 passengers spend more on extras than Ryanair’s or easyJet’s
Budget airline Jet2.com has the second highest ancillary revenue per passenger out of 67 airlines around the world, according to a new study.
Only US-based Spirit Airlines earned more per passenger than Jet2, which this week launched its ninth UK base at Stansted.
According to American consultancy IdeaWorks, the UK low-cost carrier’s passengers paid £39 each on extras including in-flight meals and extra legroom in 2015.
Ancillary revenue made up almost 30% of its total income, up from just under 15% in 2008. In comparison, Ryanair earned just over a quarter of its income from the sale of extras, putting it fifth in the table. Easyjet made around a fifth and FlyBe 21%.
Full-service airlines British Airways and Virgin Atlantic made less than 5% of their revenue from ancillary sales.
The three largest US airlines, United, American and Delta, earned the most from the sales of added-extras. Ryanair was in sixth place, earning $1.7 billion, and easyJet earned $1.5 billion, putting it in eighth place.
Ideaworks concluded: "There is plenty of activity to suggest ancillary revenue will continue to grow in total, as a percent of airline revenue, and on a per-passenger basis."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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