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Jet2 winter sales sluggish but summer bookings showing promise
The parent company of Jet2 has said pricing for the forthcoming winter season will need to be ‘consistently enticing’ after warning sales have yet to match its revised seat capacity.
The executive chairman of Dart Group, Philip Meeson, will tell the company’s Annual General Meeting today that customers appear reluctant to commit to winter holidays.
But he will say bookings for summer 2021 are ‘encouraging’ with Jet2 expecting capacity to be largely in line with 2019 levels.
Overall load factors are also ‘satisfying’.
Meeson will say: "Whilst there have been setbacks, such as the imposition of quarantines and evolving guidance from the UK Government, we have been satisfied with the average load factors and financial contribution achieved to date and will continue to add further capacity, as appropriate, for the remainder of Summer 2020, supported by our quick to market, flexible operating model.
"Winter 20/21 forward bookings have yet to match our revised on-sale seat capacity, with customer bookings displaying a shorter lead time than in previous years. Therefore, pricing for both our leisure travel products – end-to-end package holidays with Jet2holidays and flight-only seats with Jet2.com – will need to remain consistently enticing."
Meeson will add that its Summer 2021 programme will be ‘tailored’ but that it anticipates capacity ‘will be close to summer 2019 levels’.
"Bookings to date are encouraging, with average load factors ahead of the same point last year and package holiday customer numbers as a proportion of total departing customers showing a material increase," he will tell the AGM.
Meanwhile, following the sale of its distribution and logistics business earlier in the year, the company has applied to change its name to Jet2 plc.
The move ‘reflects the continued focus on its longer-term strategy of growing its leisure travel business’.
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