Jet2holidays rolled out a brand-new digital billboard campaign to drive customers to book with their local independent travel agent.
The nationwide campaign is now live and will reach up to five million adults.
It will be supported by a social media campaign across Facebook and Instagram.
The call to action is: ‘Visit your local independent travel agent’.
The digital billboard also encourages customers to scan a QR code, which then directs them to the Travel Agent Finder section of the Jet2holidays website.
Customers automatically view a map, contact and address details for their nearest local agencies.
The campaign is part of Jet2holidays’ Partners2Success strategy and the first time that it has put agents at the heart of an outdoor billboard campaign.
Alan Cross, Head of Trade at Jet2holidays, said: “Independent travel agents are at the absolute core of our business, which is why we are constantly looking at new and innovative ways to drive customers to them”
