JetBlue has inked a renewed partnership with pro NHL team Florida Panthers.
The Panthers are now being sponsored by JetBlue Vacations, operated by JetBlue Travel Products based in Dania Beach, Florida.
The partnership renewal extends JetBlue’s 14-year relationship with the Panthers.
In addition to JetBlue’s designation as the “Official Domestic Airline”, JetBlue Vacations will engage with fans through various touchpoints at FLA Live Arena.
At select games, fans can participate in JetBlue Vacations themed games in between periods with exclusive vacation offers.
“We are thrilled to renew our multi-year sponsorship and join forces to support local initiatives and engage with fans,” said Andres Barry, President, JetBlue Travel Products.
JetBlue has ambitious growth plans for South Florida, targeting more than 250 daily departures from Fort Lauderdale-Hollywood by 2027.
To kick off the partnership, the Panthers and JetBlue Vacations hosted a volunteer event with homeless services provider Broward Partnership.
The Partnership operates the Central Homeless Assistance Center in Fort Lauderdale and the North Homeless Assistance Center in Pompano Beach.
It provides street outreach, emergency shelters and over 100 units of scattered-site permanent housing interventions in Broward County.
“The Florida Panthers are proud to solidify our time-honored partnership with JetBlue, a company which firmly aligns with our values,” said Panthers Chief Revenue Officer Shawn Thornton.
Other partnership activity includes marketing assets, in-game features, LED ribbon boards and more.
Other elements include social media and interactive fan engagement.
