Keys to successful destination marketing & management revealed – get free report

Special VISION offer: Try one of the Sustainable Tourism Report Suite reports FREE

Part of the Sustainable Tourism Suite of reports, the Sustainable Destination Report, identified the major factors that make for successful destination management. In profiling activities in 26 countries, the report outlines a number of common themes that each of these destinations employ to ensure that they continue to be successful and sustainable destinations.

Normally the Sustainable Destination Report costs £100 – you are invited to try the report, as part of the Sustainable Tourism Report Suite – entirely free.

The Sustainable Destination Report – sponsored by Cape Town Tourism and Innovation Norway – two organizations at the very front of sustainable tourism in destinations –  outlines concisely and clearly what makes destinations work well and not so well. It shows how we can learn from a variety of global destinations and the mix of activities they undertake.

Its conclusions outline that destinations are competitive entities with a need for both unique ranges of offers and to be happy societies with contented, proud citizens who want tourism, who will benefit from tourism and who see the true value that tourism can bring.

Not only does this lead to a positive experience for the tourist, who wants to get to know and buy into the destination, it also ensures that the seeds of the destination are bedding down for a long, successful and prosperous future.

Amongst other practices, the research subjects reviewed in the Sustainable Destination Report included – destination marketing partnerships, product diversification, project funding, carbon neutral destinations, destination transportation, accessible tourism, MICE (Meetings, Incentives, Conferences and Exhibition) initiatives, destination certification schemes and destination branding.

The Sustainable Destination Report 2013 is sponsored by Innovation Norway and Cape Town Tourism. The 2013/2014 Sustainable Tourism Report Suite is supported by Amstel Botel, Cape Town Tourism, Discover Ltd., Green Tourism, Innovation Norway, Thomas Cook, International Coalition of Tourism Partners, GreenEarth.travel and Quality Coast,

The 60 page report includes sections on : Key Challenges and Opportunities for Sustainable Tourism/Marketing destinations in a time of budget restraints/Funding Sustainable Tourism Projects/Destination Stewardship Partnerships/Measuring Sustainability of Tourism Destinations/Carbon Neutral destinations/Sustainable Transport/Sustainable Destination Transport/Green MICE/Green destination marketing and branding/Opportunities for Developing Sustainable Destinations/Key Movers and Shakers in Sustainable Tourism/Over 30 case studies and good practice examples.

Get your free digital copy now email [email protected]

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What they say about the Sustainable Tourism Report Suite:

"The suite of reports is brilliant.  Packed full of facts from: across the sector, worldwide cases and by a range of stakeholders. A great way to keep up to date with major issues of sustainable tourism and provide my tourism students with knowledge to underpin critical thinking and employability." Dr Angela M Benson Principal Lecturer  – Sustainable Tourism Development  Adjunct Associate Professor University of Canberra, Australia

"What a great read! Whether you are a consumer, travel agent, tour operator or tourism board, this guide provides sage perspective and relevant examples that ultimately will help propel the entire travel industry forward!" Greenloons

"A must-read for those working in sustainability and for colleagues that you’re seeking to engage."   Simon Pickup Sustainable Tourism Manager – ABTA

"Just the right balance between informing on international policy development; the latest trends in sustainable tourism practice and innovative developments in the private sector. "’¨ Cape Town Tourism

"The Totem Annual Sustainable Tourism Report is the most comprehensive resource of its kind. It seems to hit the hot topics every year and gives me food for thought whilst providing concrete links to further indepth content. Valere’s obvious enthusiasm and knowledge on the subject tumble from every paragraph. An important publication."  Chris McHugo Chairman Discover Ltd owners of the Kasbah Du Toubkal, Marrakech, Morocco

"The Sustainable Tourism Report  helps us to share interesting and topical issues with our teams world-wide, keeping them up to date with news and developments in sustainability.  They are also great to keep as reference documents and are stored in our online sustainability library providing easy access for all Thomas Cook employees." Jo Baddeley, Sustainable Destinations Manager Thomas Cook UK & Ireland