Keys to successful destination marketing & management to be revealed

New multimedia report to show world’s top 100 successfully sustainable destinations and a wealth of tourism opportunities

The annual Sustainable Destination Report, to be released shortly will reveal the latest sustainable keys to destination success.

And what is sustainable destination success?

In the report’s view all these can come from a successful inbound tourism industry:

• Local tourism prosperity
• sustainable destination structures
• maximum financial revenue from tourism,
• high level of local pride,
• quality, well paid local tourism-related employment,
• a multitude of opportunities for new businesses, self-employment, SMMEs and SMEs in many diverse business sectors
• opportunities to maximize cultural and social initiatives
• … and a positive economic, cultural, social and environmental legacy for forthcoming generations.
• In other words tourism that is helping to create a great place to live and a good place to visit.

The report is published to assist destinations of all sorts – small, medium, large, coastal rural or city to achieve sustainable success and all of the benefits that come with it.

The multimedia report will reveal the global top 100 sustainably successful destinations – and readers will learn and understand how to employ the many methods they use to become successful.

Using video, infographics and other multimedia methods to highlight massive opportunities for destinations, the report will focus on the proven methods that destinations can use, and gain tangible results from immediately

The Sustainable Destination Report 2014 will be published in a few weeks. The report will cost UK£150 €185 US$255

A small number will be available as pre-publication purchased review copies at 50% reduction to get yours just email: [email protected]

Part of the Sustainable Tourism Suite of reports, the Sustainable Destination Report 2014, identifies the major factors that make for successful destination management. In profiling activities around the world, the report outlines a number of common themes that each of these destinations employ to ensure that they continue to be successful and sustainable destinations.

The Sustainable Tourism Report Suite 2014 is supported by: Amstel Botel, Cape Town Tourism, Discover Ltd, Green Tourism, EUCC Quality Coast, GreenGrowth.travel, Innovation Norway,, Thomas Cook Ltd.

What they say about the Sustainable Tourism Report Suite:

"The suite of reports is brilliant.  Packed full of facts from: across the sector, worldwide cases and by a range of stakeholders. A great way to keep up to date with major issues of sustainable tourism and provide my tourism students with knowledge to underpin critical thinking and employability." Dr Angela M Benson Principal Lecturer  – Sustainable Tourism Development  Adjunct Associate Professor University of Canberra, Australia

"What a great read! Whether you are a consumer, travel agent, tour operator or tourism board, this guide provides sage perspective and relevant examples that ultimately will help propel the entire travel industry forward!" Greenloons

"Just finished with reading the Sustainable Tourism Marketing Guide. It provides a both comprehensive and detailed approach focussing in particular on destinations. What I liked most is an excellently presented genesis of modern tourism which I think is crucial for the understanding of sustainable travel. The guide builds a step-by-step understanding of basic underlying concepts, implementation and best practice. I learned a lot!" Lorenz Töpperwien @tourBlogging

"Totem"s Sustainable Tourism Report provides a refreshing and no-nonsense guide to understanding sustainable tourism and how it sits against the backdrop of global issues we face today. With easy-to-read marketing strategies and lists of key players in the industry, it will assist any tourism stakeholder who wishes to transition to sustainability."  Cherie McClosker, advocate of Phillipines Fair Trade:

"I would like to tell you how much I enjoyed your Sustainable Tourism Report 2008. Not only was it an excellent distillation of the current state of a rather vast domain, but it also conveyed — thanks to your editorial style — the confusion, urgency, and in some cases irony of our situation at this point. I so enjoyed your tone and point of view". Linda Rivero – Peace Through Travel:

"Thanks for producing such a fine report. I would like to put up a link from my website to an abstract or summary of your report, so that visitors to my website can order it I have finally had an opportunity to read your fine report. I loved your description of the Tourism Development Master Plan … will they ever get there? I wish you lived next door so that we could have a really good chat!" Kate Daniel of Journeys Ahead

"A must-read for those working in sustainability and for colleagues that you’re seeking to engage."   Simon Pickup Sustainable Tourism Manager – ABTA

"Again struck just the right balance between informing on international policy development; the latest trends in sustainable tourism practice and innovative developments in the private sector. "’¨ Cape Town Tourism

"The Totem Annual Sustainable Tourism Report is the most comprehensive resource of its kind. It seems to hit the hot topics every year and gives me food for thought whilst providing concrete links to further indepth content. An important publication."  Chris McHugo Chairman Discover Ltd owners of the Kasbah Du Toubkal, Marrakech, Morocco

"The Sustainable Tourism Report helps us to share interesting and topical issues with our teams world-wide, keeping them up to date with news and developments in sustainability.  They are also great to keep as reference documents and are stored in our online sustainability library providing easy access for all Thomas Cook employees." Jo Baddeley, Sustainable Destinations Manager Thomas Cook UK & Ireland

"This is a really useful resource for any ‘not for profit’ membership organisation like us to be able to share with members.  It clearly identifies the key issues and trends of increasing importance to visitors as well as providing some great examples of ‘best practice’ and case studies.  In short there is something for everyone – whatever their size and wherever they are on the sustainability continuum." Eva McDiarmid The Association of Scottish Visitor Attractions

Sustainable Tourism Report Suite 2014 current supporters are:  Amstel Botel,  Cape Town Tourism, Discover Ltd., EUCC Quality Coast,  GreenEarth.travel, Green Tourism, Innovation Norway, Thomas Cook Ltd.,

Previous users include: Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.

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