KLM facing ‘greenwashing’ lawsuit
Netherlands airline KLM is being targeted in the first major ‘greenwashing’ legal challenge in aviation.
An environmental group plans to sue the airline over ‘misleading’ sustainability ad campaigns.
Fossielvrij NL says its ‘Fly Responsibly’ ads are deceptive and violate European consumer law.
“KLM’s marketing misleads consumers into believing that its flights won’t worsen the climate emergency but this is a myth,” said Hiske Arts of Fossielvrij NL.
“Unchecked flying is one of the fastest ways to heat up the planet. Customers need to be informed and protected from claims that suggest otherwise.”
The group says the entire industry is hoodwinking the public as global net zero is a myth unless the overall number of flights is reduced.
Fossielvrij NL is supported by lawyers from ClientEarth.
“While climate experts warn we need to reduce air traffic to keep a just and liveable world within reach, KLM and the airline industry are … lobbying intensively against climate regulation,” ClientEarth lawyer Johnny White said.
ColinMay 25, 2022 12:03 PM
I would currently agree, however, all the sale of all new fossil fuelled vehicles in Europe and the UK will end before 2050, moving to hybrids, all electric and hydrogen alternatives and as yet nobody has come up with any concrete solutions to allow aircraft to fly more than 4000 km without burning a carbon based fuel. Just saying that one industry produces more pollution is not an excuse to do nothing. The UN has been warned that we have a high probability of seeing a year which will exceed the 1.5C above pre industrial levels barrier in the next 10 years and if aviation does not do more soon to increase carbon capture either through natural or industrial means, Aviation has the potential to be the largest polluter. Yes there have been advances but the progress is too slow and investments have the risk of becoming too little too late..
Log in to ReplyMichael JonesMay 25, 2022 09:43 AM
what garbage. Cars pollute 1000s of time more pollution that aircraft ever will.
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