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Kuoni travel trends by numbers
Kuoni released its 2019 Travel Trends Report this week, giving a good indicator of the long-haul travel market. Here’s a quick summary of the stats:
11,160 – the number of glasses of Prosecco poured for customers in Kuoni stores last year – a new record
187 – the combined age of the couple who are Kuoni’s oldest customers
70 – the percentage of appointments with a Kuoni travel expert that convert to a sale
70 – also the percentage of people who believe their reasons for booking a holiday have changed over the years, with almost half saying this is due to more variety on offer with a wider choice of activities, workshops and retreats.
60 – the percentage of adults who say they learnt something new on holiday as a child, with more than half believing that their childhood experience had improved their life as an adult.~
16 – the number of consecutive years where the Maldives has been Kuoni’s best-selling destination (see top 20 list below)
20 – the number of properties due to open in the Maldives in the next two years
8 – the percentage rise in bookings enjoyed by Sri Lanka year on year, putting it in second position in Kuoni’s list of top selling destinations
24 – the number that Japan reached after entering Kuoni’s list of top 25 best selling destinations for the first time this year
77 – the percentage of people who would consider travelling alone to see somewhere new, provided they were somewhere they felt safe
Kuoni’s top 10 destinations for 2019:
The Maldives
Sri Lanka
Thailand
Mauritius
USA
Indonesia (Bali)
Italy
India
Vietnam
South Africa
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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