United Kingdom
United States
Asia Pacific
Lastminute launches Flamingo-themed ad campaign
Lastminute.com is launching a Pan-European marketing campaign, its first ever social-led campaign.
It will run from now until the summer initially on Facebook and Instagram, including Instagram Stories and short videos.
A new TV advert is also set to air in the UK, France and Italy next month.
The ‘Whatever Makes You Pink’ campaign is centred around ‘Flamojis’, CGI flamingos created by campaign agency Publicis London.
It starts by highlighting how flamingos are born grey and then ‘turn pink’ doing what they love – eating prawns – with the creative complementing lastminute’s pink identity.
The online travel agent, which celebrates its 20th anniversary this year, said the campaign is a ‘significant brand investment’ across the three markets.
The campaign is part of a wider work redefining the brand positioning under the strapline ‘Get Busy Living’.
Elena Galli, head of brand marketing, said: "We wanted to take a strong position on a cultural attitude, that modern living is full of endless distractions, meaning we waste time on things that don’t really matter. Travel frees people from this cycle and enables you to reconnect with the best of you.
"The Whatever Makes You Pink campaign differentiates us from the more functional approach taken by many competitors and will resonate with our customers needs."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel