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Lastminute pushes domestic packages
A combination of the recession and swine flu means 27% more Brits will holiday in the UK this year, according to research by Lastminute.com.
The online retailer claims it has seen a 10% rise in domestic booking in the last year and, in response, has launched a range of ‘Best of British’ staycation packages.
According to its poll of 2,127 people, only one in 10 has holidayed in the UK in the past decade and 10% of 18-24 year olds couldn’t name a single attraction within an hour of their home.
Among those aged 55 and over, one in four had a comprehensive knowledge of their area.
Two thirds (66%) have holidayed in less than five cities across the whole of the UK, out of a potential 66.
The top 10 Lastminute destinations for UK breaks are: 1. Saint Helier (Jersey), 2. Suffolk, 3. Cambridge, 4. Dorset, 5. Oxford, 6. Stoke-on-Trent, 7. London, 8. Southampton, 9. Bath and 10. York
By Bev Fearis.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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