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Lastminute re-designs site to make it more inspirational
Lastminute.com has redesigned its website in a bid to make it more inspirational for customers.
It has moved its search box from its prominent left-hand side position to the right of the page, replacing it with a variety of inspirational tools and features.
The page size has also been widened from 720 to 960 pixels to increase the space for inspirational content and deals.
Moving away from the previous functional layout, the new design was found to be more popular in focus groups and usability testing.
The new look site, which will be fully live within the next few weeks, also features more media space providing more opportunities for companies to advertise on lastminute.com.
Lastminute.com head of site Leah Russell said: “The focus groups and usability testing showed customers prefer this layout as they fear missing out on inspirational ideas and deals by just using the search box.â€
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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