United Kingdom
United States
Asia Pacific
Leading hoteliers see increased internet use and other trends
What’s ahead in the hotel market?
The current positive conditions will continue for at least three years, concluded the owners of some of the world’s most exclusive hotels.
WORLDHOTELS’ 500 plus members were part a survey where participants were asked to anticipate new trends in key areas such as business growth, environment, customer expectation, customer booking behavior, internet booking and customer relationship management (CRM).
“The results reveal an upbeat mood amongst the hoteliers who expect revenue to continue to increase,” reported Hotel News Resource.
Eighty eight percent of respondents believed their REVPAR will be higher in 2008, due to factors such as improved yield management, advanced revenue strategies or increased demand.
Other trends:
u Hoteliers see ecotourism as another way of increasing business.
u Participants thought offering the best available rate was the most important consideration for satisfying business consumers (82%).
u Other important concerns for that market included free wireless internet access and the quality of the hotel website.
u Customers in the next three years will use hotel Web sites in preference to online travel agents, according to 86% of those in the survey.
ü A total of 86% of those surveyed believed that in the next three years consumers will use hotel websites in preference to online travel agents, cutting out the third parties.
Report by David Wilkening
Related News Stories:
David
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled