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Left Travel rebrands as TravelAI
Travel insights firm, Left Travel is plotting a new course, rebranding as TravelAI.
The change will better define how it serves the travel industry in the age of AI.
“We needed a name that defined our focus and what we actually do: applying AI to ‘micro-segment’ travelers.
Hyper-personalized options – that’s how the industry will serve the next billion travelers,” said John Lyotier, CEO of TravelAI.
‘Micro-segmenting’ is the process of using data to divide customers into very niche groups.
Travel providers can then target their messaging and options to these ‘segments’ of travelers.
Using its data-driven model, TravelAI has facilitated more than US$1.5 billion in gross bookings, and six million nights booked since 2016.
It works with online travel agencies including Expedia, VRBO, and Booking.com.
“By fusing AI and insight, we can streamline travel and improving the travel industry’s image,” said Lyotier.
TravelAI also offers consumer-facing brands such as Rent by Owner, Hotala, Pet-Friendly Accommodations, Bedroom Villas, and more.
Each site was created as a result of TravelAI’s data engine analysis.
“AI is about introducing efficiencies at scale, lowering the costs of travel and allowing more people to travel together,” said Chris Jensen, co-founder and COO of TravelAI.
Travel industry analysts predict the sector will grow at 5.8% annually.
In 2021, investors poured $11 billion into travel startups.
“Harnessing AI’s efficacy and scalability to personalize travel experiences will be how the industry evolves,” Jensen added.
TravelAI, an UpNext company, focuses on personalized travel experiences.
It leverages AI to create ‘micro-segments’, into more targeted customer groups based on customer needs and behaviors.
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