Liverpool to host UKinbound Annual Convention

Wednesday, 21 Feb, 2024 0

The city of Liverpool has been picked to host the UKinbound Annual Convention for 2024.

The convention has the theme of ‘Future-Proofing.’

The winning bid was submitted by Marketing Liverpool as part of a competitive tender process, and will be held on 25 and 26 September this year at the St George’s Hall.

The two-day gathering is aimed at UK businesses that work within the UK’s inbound tourism industry, such as attractions, hotels, and tour operators that handle international tourist visits to the UK.

The programme will include topical industry seminars and workshops, and a full day of B2B meetings.

Over 350 delegates from across the UK’s inbound tourism sector are expected to attend.

These will include tour operators and trade buyers responsible for bringing many international visitors to the UK, and Liverpool, from key markets like the US, China and the Middle East.

UKinbound is working in collaboration with Marketing Liverpool to arrange Fam trips for delegates.

Joss Croft, UKinbound CEO said: “We are delighted to be working with Visit Liverpool to deliver our 2024 Annual Convention. Their bid was inspired, with an ambition to make this our most exciting and sustainable convention ever.”

“Together we have an opportunity to showcase what Liverpool has to offer international visitors.”

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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