Luxury an Absolute Must for The Unique Tourism Collection

Saturday, 09 Nov, 2005 0

Two of Australia’s most experienced tourism marketers have joined forces to form The Unique Tourism Collection, a Sydney-based consultancy aimed at selling niche and luxury travel product to Australian consumers and trade partners.

Jonica Paramor and Svetlana Jovanovic will run The Unique Tourism Collection as a division of Paramor Productions Australia, a general sales agency that has developed Tahiti into one of the best-known travel brands in Australia.

“Tahiti and Her Islands are synonymous with luxury travel, and we intend to use the skills we have developed selling this wonderful destination to promote other exclusive travel product,” Ms Paramor said.

“On our target list are international top shelf resorts and tours and niche and unique experiences that see potential in the expanding Australian travel market.

“The Unique Tourism Collection is positioned to provide absolute top-end representation in terms of advertising, PR, collateral, sales support and event management to develop strong brands and drive high yield sales for our clients.

“Our 13 years on the Tahiti Tourisme account has shown us what works and what doesn’t, so what we can bring to our clients is a storehouse of knowledge and experience about how to market luxury travel product.”

Ms Paramor said The Unique Tourism Collection was delighted to launch its client list with The Sarojin, a just-opened resort in the exclusive Khao Lak beach enclave north of Phuket that is introducing new levels of luxury to the resort scene.

“With its 56 stylish bungalows, onyx pool and haute cuisine restaurant, The Sarojin is exactly the type of product we have set ourselves up to represent, and Svet and I relish the opportunity to work with such a unique property.”

Shown from left are UTC’s joint principals Svetlana Jovanovic and Jonica Paramor and National Business Development Manager – Trade, Rex Price.

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Graham Muldoon

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