Lyft buys market leading bike share platform Motivate

Friday, 05 Jul, 2018 0

Ride hailing platform Lyft has acquired North America’s largest bike-share operator Motivate.

Motivate operates CitiBike service in New York and Ford GoBike in California and dominates the market with a 80% share.

Lyft says the acquisition is an important step in its Green Cities Initiative which champions a carbon neutral future.

"Lyft and Motivate have both been committed for years to the same goal of reducing the need for personal car ownership by providing reliable and affordable ways to move around our cities," said John Zimmer, president of Lyft.

Lyft will boost investment in Motivate’s existing markets but hasn’t disclosed what level of integration the companies will have.

Motivate’s cycle maintenance and servicing business will stay as a separate company keeping the Motivate name and will support all bike sharing operations.

Following the deal the Motivate bike fleet is expected to suprpass 30,000 units across the US.

"Together, we believe that integrating our services in partnership with the public sector will transform the urban transportation landscape, increase bike ridership, and make our cities better," said Steve Koch, executive chairman of Motivate.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Wonderful Indonesia Indonesia is a country blessed with countless wonders. What makes this country unique is its diverse culture and...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of...

Atout France guides and supports the French regions with their development strategy and helps set up investment projects in order...

STA was established to support the growth of the travel and tourism sector by serving the needs of tourism companies...

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at...

Princess Hotels & Resorts is a hotel chain specialising in holiday and urban hotels located in first class tourist destinations,...

Traveltek is the world-leading provider of online solutions for the travel trade, from consumer-facing websites to call centre applications. We...

Philippine Airlines (PR), also known as PAL, is the Filipino flag carrier. The company started their operations in February 1941,...

Ensuring our guests have an unforgettable experience while sailing with us is paramount; however, your health and safety remains our...

City Cruises is a leading operator of sightseeing, dining and charter services operating in London, York and Poole. We offer...

Local spices spike the fragrant air of Morocco. Cradled by the dunes of the Sahara, the Kingdom has been inhabited...

ITB Asia, Asia’s Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry; it is designed...

Our Mission Ecommerce has transformative powers, and we believe everyone should be able to take part. But outdated solutions and...

Welcome to Qatar Airways Qatar Airways is proud to be one of the youngest global airlines to serve all...

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 93 properties span all major Thai destinations plus the Maldives,...

ABOUT THE PHILIPPINES Mabuhay! Welcome to our archipelago of 7,641 islands where there are endless beaches, lively and fashionable cities,...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places...