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Magaluf introduces new measures to curb ‘drunkenness tourism’
Authorities in the Majorcan resort of Magaluf are to introduce new measures to cut down on ‘drunkenness tourism’ by banning free alcohol offers and putting a limit on the amount people on all-inclusive hotel packages can drink.
The measures follow a 49% drop in searches for the destination.
Calvià council said it believed culling ‘drunkenness tourism’ was the answer to winning back the holidaymakers.
A council spokesman said: "The town hall of Calvià is taking measures to put a halt to drunkenness tourism whose culture is basically the excessive consumption of alcohol, that comes from aggressive offers made by some bars and establishments.
"One of the actions that has been carried out is to request that the all-inclusive offer is regulated in the sense that it ought to include quality parameters, and that the consumption of free alcohol is eliminated.
"An information campaign for hotel and leisure establishments has taken place, reminding them of the responsibilities they have when serving alcoholic beverages to their customers."
One bar owner told the Daily Star: "To us, excessive drinking doesn’t mean people can’t get drunk and have a good time. But taking steps to stop the all-you-can-drink offers in bars and at the all-inclusive hotels makes sense."
Last week, Spanish police warned holidaymakers about the risk of being robbed by gangs that stalk resorts looking for drunken tourists around the popular Punta Ballena strip.
There have also been reported incidents of prostitutes robbing British holidaymakers.
ABTA says all-inclusives are an important part of the holiday experience, with 23% expected to take an all-inclusive holiday in 2018.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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