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Makeover for Jersey tourism
As part of new branding campaign, Jersey Tourism has reconstructed its web site, www.jersey.com, to provide a navigable content rich site with virtual tours, bookability and special interests.
The content behind the site has been restructured (as XML-wrapped components) to enable Jersey Tourism to re-use it in speciality and B2B sites; or to embed and distribute via channel partners and affiliates. A purpose-built content management system has also been incorporated, utilising E-Live Update software to enable the site to be up-dated regularly.
Jersey Tourism intends to continuously develop and refine the site and make it the backbone of its communications strategy and welcomes comments and feedback. It also plans to make the site much more interactive and involve a broader community in the development of its content.
Elizabeth Jeffreys, Jersey Tourism’s Chief Executive, said: “The web provides much more than another communication medium. This makeover represents just another step on a journey into the new exciting world of e-business.”
“Over the next year, we plan to build a web-based infrastructure that will link all participants involved in tourism in Jersey. It’s all about giving our customers excellent service across a wide range of channels and touch points, and the web makes that possible”.
The makeover project was conceived and managed by DestiCorp Limited, the e-business consultancy focusing on travel and tourism. Commenting on the Jersey Tourism project, Anna Pollock, DestiCorp CEO said: “The site potentially introduces a new genre of destination web sites. Optional ‘journey pages’ represent a first step towards ‘personalisation’ – and on every page there is a ‘make it happen’ button, enabling browsers to identify their preferences at the outset so that only relevant content is presented.”
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