Malaysia Airlines’ tax-free shopping loyalty perk

Thursday, 12 Dec, 2023 0

Malaysia Airlines’ Enrich Loyalty program is offering members the ability to earn points through tax-free shopping.

Enrich has entered into a partnership with travel tech company utu to provide members with up to 40% additional Enrich Points through tax refunds on purchases made during international travel.

Through utu, shoppers can now receive the equivalent of up to USD140 in Enrich points for every USD100 in value-added tax (VAT) refunds.

The refunds are delivered in the form of extra Enrich Points.

These points can be redeemed for additional travel and lifestyle privileges at home and abroad.

Philip See, CEO of Loyalty & Travel Services (MAG), said: “The partnership with utu enhances the travel experience for our valued Enrich members.”

Enrich members can begin claiming points by downloading the utu app, where they will receive a digital utu Tax Free Card within the app.

Members can choose to fill in their utu Tax Free Card number on any provided tax-free form or digital refund app and complete the standard Tax Refund Validation Process at the airport.

Once this process is completed, the upsized value of the refund in Enrich Points is credited to their Enrich account.

Asad Jumabhoy, CEO of utu said: “By partnering with utu, Malaysia Airlines is delivering exceptional value for all its Enrich members.”

Headquartered in Singapore, utu’s products can be used in over 50 countries.

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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