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Marriott bets on Vegas boost with MGM Resorts partnership
Marriott International and MGM Resorts International have joined hands in a long-term strategic licensing agreement.
It sees the creation of MGM Collection with Marriott Bonvoy, which will launch in October 2023.
It covers 17 MGM resorts, representing more than 40,000 rooms in Las Vegas and other US cities.
Select MGM Collection with Marriott Bonvoy resorts will be available for booking via Marriott including Marriott.com and the Marriott Bonvoy mobile app.
All properties are expected to be available to book by the end of the year.
These MGM resorts will continue to be available on MGM Resorts’ booking channels.
“This historic, long-term agreement brings together two of the most trusted and iconic brands,” said Bill Hornbuckle, President MGM Resorts.
“We’ve seen first-hand the strong demand from Marriott International customers through our existing relationship at The Cosmopolitan.”
The agreement will also benefit members of both companies’ loyalty programs.
Members of MGM Rewards will be eligible to link accounts with Marriott Bonvoy and receive select member benefits.
Members of Marriott Bonvoy will be able to earn and redeem points for stays at all MGM Collection with Marriott Bonvoy properties.
Eight MGM resorts in Las Vegas will join the Collection.
These are Vdara Hotel & Spa, MGM Grand, NoMad Las Vegas, The Signature at MGM Grand, Mandalay Bay, New York-New York, Luxor Hotel and Casino, and Excalibur.
Five MGM Resorts in other. locations will also join: Borgata Atlantic City, Beau Rivage in Biloxi, MS, MGM Grand Detroit, MGM National Harbor, MD, and MGM Springfield, MA.
Marriott also entered into a loyalty marketing agreement with BetMGM, the online gaming and sports betting joint venture;
Marriott Bonvoy becomes BetMGM’s exclusive hospitality loyalty program partner in North America.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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