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Marriott entering all-inclusive resort business
Marriott International wants a piece of the lucrative all-inclusive resort business.
As it faces a lawsuit over ‘drip pricing’ of resort fees, the company is also keen to offer an all-inclusive pricing model.
It announced two new all-inclusive resort developments that will cost more than $800 million.
It will introduce an all-inclusive 650-room hotel in Punta Cana, Dominican Republic as well as a multi-brand project in Riviera Nayarit, Mexico.
This will include the first ever all-inclusive Ritz-Carlton along with branded properties for Westin Marriott and the Autograph Collection.
"What’s disappointing to us is when one of our loyal customers says, I want to have an all-inclusive experience in a given destination, and by virtue of the fact that we don’t have that offering, it causes them to go outside of our system," said Tony Capuano, global chief development officer at Marriott.
"Our new all-inclusive resort platform is a natural progression for Marriott International. It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects."
The company plans to expand the concept globally through new builds and conversions.
The all-inclusive Autograph Collection hotel planned for Punta Cana is being developed by Bulgaria based DIT Hotels, while Mexico City-based Artha Capital is handling the four-brand development in Riviera Nayarit.
The four Marriott hotels will anchor the ‘NIA’ development, a new all-inclusive resort destination.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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