Marriott International filed a federal lawsuit against ‘robocall’ operators it claims is misusing Marriott’s name.
Their identities are unknown and have been designated ”John Does’ for the purposes of the lawsuit.
They are using Marriott’s brand for their own commercial gain in violation of state and federal laws, Marriott says.
There were over 18 billion pre-recorded robocall telephone calls in the US. in 2020, the suit says, and is already more than seven billion so far in 2021.
Robocallers’ MO is often to falsely represent that they are agents or employees of Marriott, or other hospitality brands.
Illegal robocalls in the US claiming to be from Marriott increased dramatically in 2020, at an average of one million per month.
"Marriott has undertaken this federal lawsuit against illegal robocalls primarily to protect our customers, but also to protect our brand name and intellectual property," said Stephanie Linnartz, President, Marriott International.
"Marriott’s fight will not stop with the filing of today’s complaint- we will continue to consider and leverage all tools at our disposal to identify and bring to justice the bad actors."
Marriott is collaborating with the Industry Traceback Group (ITG) and YouMail, Inc. to help in the fight against illegal robocalls:.
