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Marriott invites guests into the ‘Moxy Universe’
Moxy Hotels announced the launch of the “Moxy Universe, Play Beyond” augmented reality experience in Asia Pacific.
Designed for the young-at-heart, Moxy brings its “Play On” experiences from the hotel to the virtual world through the Moxy Universe. The campaign video is available on YouTube.
Guests can explore the Moxy Universe with their own avatar in 12 Moxy hotels across Asia Pacific from through December 31, 2022.
Before arriving in-person, guests can access the Moxy Universe via mobile devices to customise their own avatar.
Upon checking in at the hotel’s signature Bar Moxy, guests will enter the Moxy Universe by scanning a designated QR marker to unlock challenges throughout the hotel’s guestroom and public spaces to win prizes.
“With the campaign, we are bringing Moxy’s ‘Play On’ spirit to another dimension through fun, immersive experiences while creating greater connections with our guests,” said Jennie Toh, VP, Brand Marketing Asia Pacific, Marriott International.
After getting their room keys, guests can scan the QR marker at Bar Moxyto view holographic projections and take photos with life-sized avatars while sipping drinks.
The playful energy of Moxy can be found in vibrant destinations in Asia Pacific, such as the Moxy Osaka Shin Umeda, Moxy Seoul Insadong and Moxy Shanghai Hongqiao NECC, the first Moxy hotel in Mainland China.
Learn more about : Marriott ( Asia Pecific )
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