United Kingdom
United States
Asia Pacific
Marriott taps Amadeus for cloud-based CRS integration
Amadeus inked an agreement with Marriott International to deploy the Amadeus Central Reservations System (ACRS) to help modernize Marriott’s reservation infrastructure.
Integrating the ACRS will eventually replace Marriott’s proprietary reservations system and expand its commerce capabilities, including enabling travelers to personalize their travels.
It will allow greater flexibility in choosing guest room attributes, and purchasing products like spa and golf when booking a stay.
The ACRS has been built to be able to integrate the hotel brands’ proprietary ecosystem, such as property management systems, loyalty programs, revenue management systems, data warehouses, and other third-party systems.
It will streamline it through a modern CRS platform.
Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus said: "We are excited to deliver our next-generation technology throughout Marriott’s portfolio. Adding Marriott to the global community of hotels supports our transformational vision and long-term investments to the industry.."
"We look forward to working with Amadeus and leveraging its CRS technology that will support our strategic vision to create a robust travel retailing platform for our guests and hotels," said Drew Pinto, Global Officer, Distribution, Revenue Strategy, Engagement Centers & Global Sales, Marriott International.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel