United Kingdom
United States
Asia Pacific
Marriott tries crowdsourcing hotel of the future
Think you can design a better hotel? Marriott says it is ready to listen.
It’s part of Marriott Hotels’ "Travel Brilliantly," a multi-year global marketing campaign designed to position Marriott as a leader in innovation and speak to the next generation of travelers.
The campaign includes TV, digital, and mobile advertising, a new brand look and logo, and enhanced social media platforms, all designed to "reflect the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world."
Visitors to the website that goes with it, http://www.travelbrilliantly.com, are invited to share their ideas to improve the modern travel experience across design, culinary, wellness, and technology, and all ideas submitted through the end of September will be entered into a Co-Creation contest.
The creator of the best idea will be given the opportunity to travel with, and design future innovations alongside, Marriott experts.
As a part of the new branding, Marriott is rolling out re-designed lobbies and larger public spaces known as Greatrooms, popular with younger travelers, where guests can work, socialize, and grab a bite to eat and a drink in the lobby.
Meanwhile, Marriott today scored highest among U.S. hotel brands on the new ACSI customer service survey (see story on TravelMole today).
By Cheryl Rosen
Cheryl
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’