United Kingdom
United States
Asia Pacific
Marriott tries crowdsourcing hotel of the future
Think you can design a better hotel? Marriott says it is ready to listen.
It’s part of Marriott Hotels’ "Travel Brilliantly," a multi-year global marketing campaign designed to position Marriott as a leader in innovation and speak to the next generation of travelers.
The campaign includes TV, digital, and mobile advertising, a new brand look and logo, and enhanced social media platforms, all designed to "reflect the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world."
Visitors to the website that goes with it, http://www.travelbrilliantly.com, are invited to share their ideas to improve the modern travel experience across design, culinary, wellness, and technology, and all ideas submitted through the end of September will be entered into a Co-Creation contest.
The creator of the best idea will be given the opportunity to travel with, and design future innovations alongside, Marriott experts.
As a part of the new branding, Marriott is rolling out re-designed lobbies and larger public spaces known as Greatrooms, popular with younger travelers, where guests can work, socialize, and grab a bite to eat and a drink in the lobby.
Meanwhile, Marriott today scored highest among U.S. hotel brands on the new ACSI customer service survey (see story on TravelMole today).
By Cheryl Rosen
Cheryl
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled