Martinique started a $1.2 million marketing campaign aimed at the US market.
The effort is tied into a tour operator incentive package program.
Hoteliers are offering US tour operators and equal euro-to-dollar exchange rate on Martinique programs this winter, say tourism officials.
Martinique’s currency is the euro.
New air service is also being started by American Eagle in December with non-stop flights between San Juan and Fort-de-France. North American Airlines also plans non-stop flights in December.
Another boost to tourism will come from Club Med, which is opening its $60 million Buccaneer’s Creek resort in December.
Report by David Wilkening
