United Kingdom
United States
Asia Pacific
Martinique eyes US tourism market
Thursday, 24 Oct, 2005
0
Martinique started a $1.2 million marketing campaign aimed at the US market.
The effort is tied into a tour operator incentive package program.
Hoteliers are offering US tour operators and equal euro-to-dollar exchange rate on Martinique programs this winter, say tourism officials.
Martinique’s currency is the euro.
New air service is also being started by American Eagle in December with non-stop flights between San Juan and Fort-de-France. North American Airlines also plans non-stop flights in December.
Another boost to tourism will come from Club Med, which is opening its $60 million Buccaneer’s Creek resort in December.
Report by David Wilkening
Related News Stories:
David
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled