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Mauritius promotes beyond the beach
Saturday, 11 Jan, 2005
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Mauritius has launched an advertising campaign aimed at encouraging people to explore the island rather than just relax on the beach. The Mauritius Tourism Promotion Authority’s campaign projects a ‘sugar and spice image’ focussing on the nation’s hospitality and contains an advertisement claiming Mauritius is affordable, entitiled ‘It doesn’t have to be one day’. MTPA UK and Ireland manager Vianna Murday said the campaign came at an ideal time for the island. “Four new luxury properties are opening and Air Mauritius is adding of a sixth weekly non-stop flight from Heathrow as of the end of May. “Mauritius is offering more options in terms of getting there and staying there than ever before.”
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