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Measuring the impact on tourism of the war in Ukraine
As part of World Refugee Week, a new white paper has been published exploring the impact of the war in Ukraine on local tourism businesses.
The white paper – named Tourism for Ukraine Tourism: Key Actions the Tourism Industry Can Take to Support Ukraine and Neighbouring Countries – was put together by a task force comprising international organisations and experts from the region
It takes a long-term view and a solutions-based approach to supporting affected tourism businesses.
Its goal is to provide the global travel industry and travellers with a deeper understanding of the issues and impact of the war.
The paper is targeted at five core groups – tourism businesses, industry associations, travel media and content creators, universities and educational organisations, and travellers themselves.
Those that take some of the recommended active steps are encouraged to report back using an online survey linked from the document.
Suggested actions include hiring Ukrainian talent and continuing to promote and sell holidays to neighbouring countries.
Whilst Ukraine remains the focus of the white paper, it also addresses the devastation on tourism in the surrounding countries such as Poland, Moldova and Slovakia.
The task force included the State Agency for Tourism Development for Ukraine, Chernobyl Tours, the International Institute for Peace through Tourism, and National Inbound and Domestic Tourism Association of Moldova.
They were gathered with the support of Alessandra Alonso (founder and MD of social enterprise Women in Travel CIC), JoAnna Haugen (founder of cause-driven storytelling consultancy Rooted), Beth Santos (founder of Wanderful, a leading collective of travellers and travel content creators for women worldwide) and Audrey Scott (co-founder of the tourism and marketing consultancy Uncornered Market).
Mariana Oleskiv, Chair of the State Agency for Tourism Development in Ukraine, called for the industry to stand with Ukraine:
“A new dawn will come, and when it does we need to be prepared. For that, we need your kind words, your professional advice, and your experience in the development of tourism.”
Ray Monty
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