United Kingdom
United States
Asia Pacific
Meeting planners rate dollar value over price
Almost half of meeting planners in a recent meeting said they were under increased pressure to show statistics attesting to their success, according to planners meeting at the 10th Annual Hospitality Sales & Marketing Association International’s Affordable Meetings Mid-America Conference & Exposition.
The measurements most often mentioned: event evaluations/satisfaction surveys, net revenues, attendance size, room night count, the ability to stay within budgets and others.
“Interestingly given the economy, price isn’t the critical deciding factor for meeting planners.
"Meeting planners are instead looking for value and a solid return on their investment. This year, they’re scrutinizing every detail of the cost in order to ensure they receive maximum value,” said Dr. James Houran, President of 20|20 Assessment.
He added:
“The outcomes planners cited as being the most meaningful are event satisfaction rates, attendance/repeat attendance rates, and metrics related to net revenue.”
The top five factors surveyed planners said they use to select specific venues for events were (in descending order of average rating): size of the meeting space, guest room cleanliness, customer service, location of the venue and price.
A majority of survey respondents (84 percent) also indicated that they rely on current technology in their jobs.
By David Wilkening
David
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Boy falls to death on cruise ship
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel