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Meeting trend: end-to-end
Meeting travel businesses are apt more than ever to want end-to-end solutions, says Dan Ortega, who has 23 years of experience in marketing.
“As technology gets stronger, the ability to offer end-to-end solutions is becoming more compelling,” said Mr Ortega, vice president of marketing, OnVantage.
Another trend is to buy the expertise rather than try to do it in-house, he said.
“They (companies) are more likely to end up buying it rather than building it themselves,” he said.
Companies are also increasingly merging to combine their efforts to offer complete service.
Mr Ortega’s own company is an example.
It is a merger between seeUthere Technologies and PlanSoft Corporation, which happened about six months ago.
For meeting suppliers, OnVantage provides technology solutions for managing leads for meetings and events.
For corporations, OnVantage offers planning and spend management solutions for meetings and events.
The merger gives OnVantage the chance to broaden its marketing efforts towards small, medium and large companies.
The Santa Clara, Calif.,-based company connects over 400 of the Fortune 500 companies and thousands of other corporations and associations to a global network of over 40,000 hotel rooms and 30,000 meeting suppliers.
Report by David Wilkening
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