United Kingdom
United States
Asia Pacific
Messi stars in latest Saudi tourism ad campaign
Fresh from christening the world’s largest cruise ship, football legend Lionel Messi is fronting the latest Saudi Arabia tourism campaign.
Messi, a Saudi Tourism Ambassador, is the face of the ‘Go Beyond What You Think’ campaign which launches in key target markets in Europe, India and China.
The campaign aims to dispel the common misconceptions about the culture and destination.
Visitors and Saudi residents are encouraged to share positive experiences and memories on TikTok and social channels using the bi-lingual hashtags #ShareYourSaudi ( #السعودية_بعيون .)
The latest in the ‘Saudi Welcome to Arabia’ brand campaign will air on TV, social, digital channels and OTA activations over a three-month period.
The message is to encourage travellers to ‘be open-minded to new cultures and destinations, holding an open heart while travelling.’
The campaign video shows Messi breaking down misconceptions about the country.
The video showcases Saudi’s diverse locations and terrain – from the Red Sea, the coastal city of Jeddah and Riyadh and the mountainous terrain.
Highlights include AlUla’s hot air balloon flights and MDL Beast music events.
One of the misconceptions it aims to dispel is the role of women in the country.
A number of high-profile female achievers are featured including the Saudi Women’s National football team and Rayyanah Barnawi, the first Saudi woman in space.
Big ticket sports and cultural events are a big part of Saudi tourism promotion.
It is showcasing events such as the Saudi Cup (February 23-24), Saudi Arabian Grand Prix (March 7-9), AlUla Arts Festival (Feb 9-March 2), AlUla skies festival (April 10-27) and more.
Also, Messi and his teammates at Inter Miami are in the country to play two games against Saudi clubs this week.
Related News Stories: What’s New in Florida 2024: Unveiling the Sunshine State’s … What’s new in Miami Partner News
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled