Mexico Tourism Board is planning a £58 million recovery plan to revive tourism after the swine flu outbreak.
Tourism officials have identified three main objectives to rebuild confidence in the destination.
President Felipe Calderón confirmed that the country’s government is looking at ways to reduce taxes in the tourism sector and to cover the losses suffered by the tourism sector over a three-month period.
They are also considering a 50% reduction in cruise taxes. Other plans include a financing programme to help small and medium sized companies in the tourism and aviation sector.
Funds have been set aside by the Treasury and Mexico Tourism Board for this investment plan.
“The recovery plan is the start of the campaign to encourage travellers to return to Mexico,” said Calderón.
By Bev Fearis
