Michigan tourism site No. 1

Friday, 14 Jun, 2007 0

The state of Michigan’s tourism site received the most traffic of any state tourism Web site in a recent month, according to Hitwise.

Specifically, michigan.org attracted more than 8% of all of the traffic to the 50 state tourism websites, followed by Virginia at 5.6% and Colorado at 5.3%. Arkansas and Utah rounded out the top 5 with almost five percent in a custom analysis of michigan.org and the 49 other state tourism websites.

“Our national golf promotion aired in April, and we jumped to the number one spot. Our regional Pure Michigan advertising campaign launched in May, and we retained the top spot for a second month,” said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. He added:

“We know from independent research that 65% of consumers who use michigan.org for tourism information then travel to and within Michigan. So more web traffic means more business at Michigan destinations.”

One of the state’s new promotions is the “Pure Michigan” advertising campaign, an effort intended to entice out-of-state travelers to one place that “still feels magic, mythic, authentic, untamed, unspoiled, uncompromised, timeless and true,” according to the site.

The campaign communicates to consumers what makes Michigan special and identifies experiences that can’t find be found anywhere else, tourism officials say.

A television ad spotlighting Michigan’s world-class golf debuted in April, while the remainder of the campaign launched in Chicago, Indianapolis, Cleveland, Cincinnati, Milwaukee and Ontario, Canada.

Michigan.org has continued to show growth in the number of visitors this year. Web surfers turned to the site 4,474,604 times during the first five months of 2007, up from 3,643,076 in 2006.

Report by David Wilkening

David

The Polish Tourism Organisation (Polska Organizacja Turystyczna – POT) is one of several dozen national tourism organisations operating in the...

Since 1932, P&O Cruises has offered Aussies and Kiwis the opportunity to take to the seas and have the holiday...

Take your clients’ vacation to the next level at Universal Orlando Resort™. With three amazing theme parks – Universal Studios...

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme. GHA...

The State of Michigan is blessed with the riches of unspoiled nature: the nation’s longest freshwater coastline, lakes that feel like...

Princess Hotels & Resorts is a hotel chain specialising in holiday and urban hotels located in first class tourist destinations,...

If you’re thinking of cruising, there’s a very good chance you’re considering a Carnival cruise. Growing since our founding in...

Via Croatia is a concierge-type, full-service luxury DMC working exclusively with travel agents and luxury tour operators. With 20 years...

ABOUT THE PHILIPPINES Mabuhay! Welcome to our archipelago of 7,641 islands where there are endless beaches, lively and fashionable cities,...

Atout France guides and supports the French regions with their development strategy and helps set up investment projects in order...

SOUTH AUSTRALIA. FOR THOSE WHO WANT A LITTLE MORE. South Australia. It’s a beautiful place. A place for the restless,...

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s...