Travel marketing specialist MMGY Global has been acquired by private equity firm EagleTree Capital.
It was bought from Peninsula Capital Partners LLC and other shareholders, including employees and the original founders of the business.
MMGY Global’s management team will continue to run the business including CEO Katie Briscoe.
Executive Chairman and former CEO Clayton Reid will continue to serve on the board.
EagleTree is partnering on the transaction with Investment Management Corporation of Ontario (IMCO), and several of EagleTree’s fund investors will be co-investing.
EagleTree has a long history of investing in marketing and travel-related businesses.
These include Northstar Travel Group and events management company PRA.
“Our partnership with EagleTree will allow the company to embark on the next chapter of our global strategy, broadening our geographic reach,” said Briscoe.
“EagleTree’s experience with marketing services and travel companies complements MMGY Global.”
MMGY Global has quadrupled in size since 2016 – completing 11 acquisitions and attracting several high-profile clients.
These include Visit California, Costa Rica Tourism, Pure Michigan, Singapore Airlines, Windstar Cruises and Brand USA.
Today the company has more than 600 employees located in 14 offices worldwide.
