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More coach travel bought online
National Express claims its online booking facility is a major success.
The coach operator says online bookings have increased from 14% in 2001 to 43% of all bookings made with the company in recent months. It reached a maximum of 51% in February this year.
National Express head of marketing, Sarah Horton told TravelMole: “We have been very successful at migrating existing users to the internet through dedicated offers and promotions – which is great for us because it is our cheapest distribution channel.”
The National Express website was redesigned in March this year when the brand was relaunched. This meant the website was made clearer and the company reduced the booking process from around seven clicks to five. Ms Horton said one of the best innovations was giving customers the ability to rebook their last journey.
National Express says it has pursued the model followed by no-frills carriers to offer discounted fares so passengers can travel from £1 between London from seven regional destinations including Leeds, Bristol and Birmingham, if they book online.
Customers have been able to book tickets online since 2001, and can also earn “National Express Points”, which can be redeemed against future online bookings. The loyalty scheme offers ten points for every £1 spent online.
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