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More people holiday – but they don’t rate the UK
More people are likely to take a holiday in 2005 than two years ago according to new research, but over half of those surveyed believed the UK did not offer value for money.
Research company YouGov questioned 2,245 people during May and found that 17% were not going to take a holiday this year, compared to 26% in 2003.
However, when they were asked if the UK represented value for money, 56% of those surveyed said no, compared with 63% in 2003.
More people in Scotland, some 67%, believed the UK did not offer value for money, than in London, where 61% were not satisfied with the value of domestic trips.
KPMG travel, leisure and tourism head Hugh Green said: “There is a prize to fight for. With less than two months to go before the school summer holidays kick in, the rise in the number of people thinking about booking a holiday is encouraging and presents a commercial opportunity for the UK travel industry.
However, although there has been a fall in the number of people thinking the UK does not offer value for money, it remains at over half the population.
This perception highlights the competitive pressures when trying to convince UK holidaymakers to spend their money here rather than abroad.
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