Most agents switch sell, poll reveals - TravelMole


Most agents switch sell, poll reveals

Friday, 01 Nov, 2004 0

Almost three quarters of agents would switch-sell their customers towards preferred suppliers.

Agents are most likely to steer customers away from companies which have imposed commission cuts, charge fees or run direct-sell or web-only sales policies.

Research by Amadeus found that 76% of agents would switch sell away from an operator which had cut commission payments.

A similar number believe that airlines are bearing the brunt of agency switch-selling, while one in five agents think cruise lines, tour operators and hotels were also being hit.

The poll of more than 300 UK agents found that 81% felt that most suppliers tend to underestimate the power of agents in helping customers make buying decisions.

Amadeus UK communications manager Rob Golledge said: “With seven out of 10 respondents admitting to switch selling clients at one time or another, we see further evidence of the metamorphosis of agents from ‘order takers’ to a more ‘consultancy’ role.

“Surely most travellers using the services of a travel specialist would welcome the benefit of the consultant’s superior know-how in order to steer them through the maze of products, operators and offers available.

“Our survey suggests that travel suppliers which underestimate the influence agents have over purchasing decisions do so at their own risk.”

Report by Phil Davies 



Related News Stories:  



 

profileimage

Phil Davies



Most Read

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari