United Kingdom
United States
Asia Pacific
MSC Cruises’ agent booking tool celebrates tenth anniversary
MSC Cruises’ travel agents platform MSC Book is marking its tenth anniversary with thank you gifts for the travel trade.
Nearly 120,000 travel agents globally are now registered to use MSC Book.
Since its introduction in 2014 agents have booked more than 10 million guests on MSC Cruises’ sailings.
Antonio Paradiso, Managing Director for the UK & Ireland said: “The travel agency community provides exceptional work and support for us.”
“We offer our heartfelt gratitude and thank all agents that have made MSC Book what it is today.”
“Our aim is to continue to grow with existing and new travel agencies and make MSC Book the ultimate tool in doing mutually successful business.”
The 10-year anniversary will see special digital gifts for agents who complete a short survey to help gather travel trade insights.
The online events for agents will be hosted by MSC Cruises’ country-based sales teams together with senior representatives from the company’s ecommerce team.
The home and promotions pages of MSC Book have been redesigned.
The cruise line says it is keen to respond to further feedback from travel agents to improve its functionality and make it easier for the travel trade to navigate.
Related News Stories: MSC Cruises Offers 'Heartfelt Gratitude' To Agents On MSC Book's ... TravelMole MSC Cruises unveils 'Stay & Cruise' programme Carnival Cruise Line unveils Black Friday incentive - TravelMole Cruise guests avoid prison after drunken jewellery theft MSC Cruises launching first Alaska cruises in 2026 Partner News - TravelMole MSC Cruises Opens Sales For Winter 2025/26 Season On Board ... MSC Cruises extending Guinness World Records entertainment to ... SAVE £100 with easyJet holidays! - TravelMole
Learn more about : MSC Cruises ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Boy falls to death on cruise ship
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel