United Kingdom
United States
Asia Pacific
MSC Cruises bundles custom amenity packages
Italian based line MSC Cruises is introducing fare bundling options for North American cruisers after a successful launch of the service in Europe.
The program will allow customers to add a number of pre-paid perks including drinks packages, spa treatments, priority boarding, half-price fitness classes and access to adults-only areas.
"This is truly a win-win for travel agents and guests have more opportunity to customize their vacation experience based on their own personal desires," said Rick Sasso, president of MSC Cruises USA.
The new pricing levels are named Bella, Fantastica, Aurea and MSC Yacht Club.
Bella is the basic level that most customers currently use – booking staterooms and paying separately for extras.
The Fantastica Experience offers a premium stateroom, priority dining, 50% off fitness classes, free room service and extra children’s activities.
The Aurea package additionally provides priority boarding, unlimited drinks, private spa sessions and access to the adults-only sun deck.
Elite level MSC Yacht Club is the most exclusive package with private club and restaurant access, butler service and 24-hour concierge.
Agent commission will be paid based on the cost of the package booked and MSC will continue to pay 5% for pre-paid shore excursions.
The new pricing structure takes effect from September 23 for cruises departing from October 18.
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
BA pilot dies during layover
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls