United Kingdom
United States
Asia Pacific
MSC Cruises extends partnership with Chelsea FC
MSC Cruises has extended its partnership with Chelsea FC for an additional three years until June 2024.
It continues its role as the Premier League club’s official global cruise partner.
Gianni Onorato, CEO of MSC Cruises, said "The continuation of the partnership is further evidence of our commitment to the UK and Irish markets which are a key part of our global growth plan. I am pleased to say that the Chelsea FC partnership will continue to be important in our goal to build further positive brand association."
In the first three years of the partnership MSC Cruises has seen a year on year increase in brand awareness amongst the 2.6 million Chelsea Football Club fan base in the UK and Ireland.
At the start of the partnership just 14% of fans were familiar with the cruise line, growing to 85% at the end of the first term of the partnership.
Antonio Paradiso, Managing Director MSC Cruises UK & Ireland said "Despite the challenges of the pandemic the partnership has been a great success and I am thrilled to be extending it for another three years."
"We began this partnership in order to reach new audiences, and increase brand awareness and I’m happy to report that so far we have exceeded this objective.."
The Chelsea FC partnership is just one part of MSC’s long term vision to grow the business in the UK & Irish markets.
Over the past year MSC Cruises has put greater focus on online activations, leveraging their digital presence through social campaigns with Chelsea FC.
The partnership includes amongst other elements, LED perimeter advertising, VIP hospitality, star player engagement as well as a dedicated digital marketing presence.
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls