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MSC Cruises steaming for North America
The Naples, Italy-based MSC Cruises is looking to North America for future ports, say news reports.
MSC is a fixture in the European market but only has set sail from one North American location, Port Everglades, and only for several months out of the year.
MSC says it is now negotiating with several ports in the Northeast.
“It will soon announce plans for year-round sailings, possibly from New York or New Jersey,” wrote The Miami Herald. “It also expects to add a third ship to its North American fleet..”
Richard Sasso, who heads up the company’s Fort Lauderdale efforts, told the newspaper his goal is twofold: to make MCS’s ships more attractive to North American passengers, and to build relations with travel agents.
“They know me and trust me, and they need to know more about MSC, so who better to tell them than me,” he said.
MSC is trying to distinguish itself from other cruise lines as an Italian ship with Italians as waiters and chefs.
Report by David Wilkening
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