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Multi-channel Sabre distribution deal for KLM
KLM has struck a full content deal with Sabre Travel Network.
It gives European agents full access to the airline’s entire range of published fares and inventory, with no distribution surcharge.
The agreement is in addition to the Dutch carrier’s existing and ongoing global participation in the Sabre GDS.
The deal ensures that additional fares and availability offered through the airline’s direct reservation outlets and its website, klm.com, will now be available to Sabre Travel Network’s European travel agency customers as well.
It also covers Sabre Holdings’ online travel agency businesses in Europe, including Travelocity’s UK and German websites, lastminute.com and leading Scandinavian website, Resfeber. Travellers using these sites, and European business travellers using the GetThere online corporate travel booking tool, will have access not only to all published KLM fares and inventory, but also to the airline’s full range of web-fares and content.
KLM’s vice-president of e-commerce and distribution Bart Vos said: “Because of its presence in every available channel of travel sales and distribution we view Sabre not just as a GDS operator, but as a key business partner who can add value to our product distribution globally and, very specifically, right here in Europe.”
Sabre Travel network’s EMEA senior vice president Richard Adams said: “We are delighted to sign this agreement with KLM, securing enhanced content for our travel agency customers. It also demonstrates how we bring additional distribution value to our airline partners through ownership of companies like Travelocity and lastminute.com.
“Because Sabre has a multi-channel distribution strategy we provide the most efficient, comprehensive, global and real-time electronic supermarket for the buying and selling of travel.”
Report by Phil Davies
Phil Davies
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