Multi-property search solution makes ITB debut

Thursday, 29 Feb, 2008 0

A multi-property search solution enabling hotel chains to cross-sell rooms has been developed by the Great Hotels Organisation.

The new booking engine for hotel chain websites is to be launched at ITB in Berlin next week.

G-wiz Xtra is an extension of the existing G-wiz website booking engine. It has been designed to address the fact many hotel chain websites are currently unable to offer multi-property availability searches, according to the company.

Research by GHO estimates that around 36% of hotel chainsâ€™ websites do not have a real time booking engine and 20% of those that do, still do not have a multi-property booking function.

G-wiz Xtra has the ability to allow multi-property searching within a single destination.

For guests, this means that all chain hotels within a single destination will be returned under a single date search, allowing them to select the most appropriate rates or select an alternative should their first preference be unavailable.

The ability to offer multiple options for a travellerâ€™s chosen dates in one single screen search not only helps to cross-sell rooms but also enhances the guestsâ€™ booking experience, GHO claims.

Extra call centre functionality also means this same inventory is available to offline voice booking channels as well.

GHO business development group director Carly Gotz said: â€œWe identified a gap in the market for a hotel chain website booking engine so after the success of G-wiz, this seemed the obvious next development for the product.

â€œThe pricing system will take its lead from G-wiz, where hotels can choose either a flat fee or commission based structure, making G-wiz Xtra the cost-effective solution to the difficulty hotel chains have faced in taking full advantage of the online booking trend until now.â€

by Phil Davies

Phil Davies

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