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N. America ‘to lead hotels recovery’
Sunday, 24 Nov, 2009
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Hotel bookings and net revenue figures started climbing back to 2008 levels in October, with positive movement in North America, new data shows.
The region’s corporate bookings rose by 3.5% in volume in the month compared to October 2008, with a 21% rise in leisure bookings for the same period, according to hotel bookings processor Pegasus Solutions.
As the first region to deal with the impact of the downturn in 2008, this renewed growth for North America signifies the expectation of similar recoveries in the coming months for the rest of the world, according to company CEO Mike Kistner.
Unveiling the findings of booking data from 90,000 hotels worldwide, he said: “While there are many factors involved in these trends, the Pegasus data globally and more specifically for North America indicates that we’re seeing a classic case where the first countries to bear the brunt of the downturn are the first to see signs of recovery, therefore we could expect to see other global regions producing similar encouraging results in early 2010.”
The figures for October also show a “very modest” but continued climb in average daily rate (ADR) for global distribution system bookings, which were up from September’s high at $162.65 to $163.
The alternative distribution system (ADS) channel, which represents leisure bookings, was down by 14.48%, though the channel was up in terms of booking volume with overall year-on-year growth of 3.27%.
“We’re continuing to see a migration of booking volumes from the corporate-driven GDS to the leisure-driven ADS, which has helped to offset the pain of falling ADR for leisure bookings,” said Kistner.
“Offsetting the shift in volumes for corporate bookings is the relatively stable ADR, which to a certain extent has been protected by annual negotiated rate programs.
“These constitute an invaluable and crucial source of revenue for hotels developing their corporate program business for 2010 and beyond.”
by Phil Davies
Phil Davies
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