Norwegian Cruise Line is targeting MICE sector growth in the UK.
It has made a new internal appointment and is launching travel agent partner engagement events.
NCLH recently launched a new division ‘Experiences at Sea’
This is a partnership of Sixthman Festivals at Sea and the Company’s Charters, Meetings and Incentives (“CM&I”) division.
It offers immersive events for leisure and corporate groups.
It boosted the ‘Experiences at Sea’ team roster with Sabrina Greca assuming the newly created role of International Senior Corporate Sales Manager.
She heads up the ‘Experiences at Sea’ division for all markets outside of North America.
NCL also announced it will be hosting 1,500 travel agent partners on a series of ship visits across the UK and Ireland between May and October 2023.
The visits will take place across five of NCL’s fleet and will cover a total of 22 separate dates across nine locations.
These are Greenock, Liverpool, Newcastle, Southampton, Newhaven, Tilbury, Belfast, Dun Laoghaire and Cobh.
Each event will give travel agent partners the opportunity to experience NCL’s service and facilities.
They will include visits on Norwegian Prima, which launched in August 2022, Norwegian Getaway, Norwegian Dawn, Norwegian Star, and Norwegian Gem.
