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NCL offers extra commission in peak sales push
Agents are being offered bonus commission for new Norwegian Cruise Line bookings made via Amadeus.
The offer coincides with the launch of the line’s annual ‘Sale of Sails’ promotion which runs until February 28. Deals include free upgrades, on-board credit and extra cash savings for passengers.
NCL is to pay a bonus commission of 1% for all new bookings via Amadeus Cruise until February 28 to encourage agents to book cruise and stay holidays.
The company has published a dedicated agent’s reference guide breaking down each cruise and the available incentives.
NCL returns to Europe in 2006 with prices on board newest ship Norwegian Jewel starting at £849 per person for a seven-night Mediterranean cruise. Ex-UK cruises from Dover to the Baltics start at £899 for 12-nights. Caribbean itineraries lead-in at £999 per person including a three nights in Miami. Alaska from £1,199 and Hawaii from £1,399 complete the 2006 offering.
NCL UK general manager Francis Riley said: “Every year Sale of all Sails gets bigger – this year is absolutely no exception, with 4-category cabin upgrades available on over 50% of our sailings and up to $350 on board credit.
“By adding in the opportunity for agents to earn an extra 1% commission by booking via Amadeus Cruise, we once again have demonstrated our commitment to support those agents that support us.
“The concept of NCL’s Cruise & Stay Holidays is now well established, providing agents with an easy sell alternative to a solely land based holiday. Combining hotel stays, resort stays and land tours with a cruise gives customers the very best of both worlds and helps agents and customers alike to make the first step into purchasing a cruise holiday. The potential to grow this market is still huge and we are only just scratching the surface.
“For Sale of all Sails this year we have produced hundreds of thousands of trade flyers, brochures and posters and provided vast amounts of information to be used by agents for their own direct mail purposes.”
In addition to flyers and posters, NCL has issued 100,000 dedicated European destination 8-page brochures and a regional departure brochure in conjunction with Continental Airlines.
Report by Phil Davies
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