NETIZEN RE-BRANDS AS NETIZEN DIGITAL

Netizen, the travel website design, development and online marketing specialist, has been acquired by direct response advertising agency group, Accord Holdings Ltd.

Netizen will merge with Accord Holdings? paid search marketing division, Accord Search Marketing (ASM), and re-brand as Netizen Digital.

Netizen delivers a bespoke offering, based around its web platform, ?Mosaic?. In addition to its website design and development, and content management services, the company also provides reservation system integration, search engine optimization (SEO), and e-mail marketing.

Little known as a brand, ASM is already one of the top five paid search agencies in the UK, last year handling ?25 million in search business. Their Google-certified team manages Pay Per Click (PPC) search engine marketing campaigns for 130 clients in the UK.

The acquisition and subsequent merger will give Accord Holdings, which last year had a turnover of ?153 million, its own in-house full-service online marketing specialist. Netizen Digital will deliver integrated, end to end marketing campaigns across all online channels. It will broaden the range of online advertising services Accord Holdings offers across its portfolio of companies, which includes travel advertising specialist Conrad Advertising.

Netizen Digital will be headed up by ASM Managing Director Lewis Lenssen. Lewis commented, ?We are delighted to be joining forces with Netizen and we have exciting plans for Netizen Digital?.

?Travel companies are now realising the full potential of online marketing. The future lies in maximising ROI performance across a full range of integrated channels. Paid Search and SEO will generate response, but if your website isn?t up to scratch, or if you don?t keep in touch with your existing customers, you are reducing your likely returns. In this incredibly competitive market companies need to be consistent throughout the entire consumer buying experience.?

Netizen Digital will continue to develop innovative technology solutions that offer real benefits to travel companies. This year Netizen launched a ?live person? chat service that enables potential customers to chat live online with a company representative, thus increasing conversion, and a Google Earth facility for travel clients who want to deliver a stronger user experience on their websites.
?Netizen Digital will be committed to providing engaging online solutions that generate quality enquiries, persuade customers to purchase, build loyalty, and develop profitable long-term relationships.?