New agency for Tourism NZ - TravelMole


New agency for Tourism NZ

Thursday, 09 Oct, 2005 0

J Walter Thompson International NZ (JWT) and Assignment advertising agencies in a joint pitch, have won the highly prestigious and competed for $30m Tourism New Zealand advertising account. 

Saatchi & Saatchi, Colenso BBDO, DDB and Wybin TBWA competed against the winning agencies and it is rumoured the deal was secured when all the agencies were asked for presentations on how the agencies would handle an Australian advertising campaign that Tourism NZ planned and the JWT presentation was by far the leading presentation and campaign.

The new agencies will have the highly successful foundations of the Pure New Zealand campaign, which commenced in 1999 under Tourism New Zealand’s previous agency, M&C Saatchi to work from and a key part of the work will be building on that success.

Tourism NZ has confirmed that they have no intention of changing the 100% Pure New Zealand campaign, which is considered to have been responsible for increasing visitor numbers to New Zealand by more than 50 per cent since the world leading and highly acclaimed advertising campaign began.

The changing world of advertising is a continuing challenge for agencies as it is believed that the success of Pure New Zealand was the main reason that M&C was successful in winning Tourism Australia’s $60m account in July, yet it was also the reason why Tourism New Zealand sought a new agency as a result of conflict of interest.



 

profileimage

Graham Muldoon



Most Read

San Antonio on the Rise: David Gonzalez Talks Travel, Culture, and Growth

Anna Marie Presutti on San Francisco’s Tourism Revival and Global Outlook

Exploring Brooklands Museum with Alex Patterson

Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh

Peebles Barbeque: A Legacy of Flavor and Tradition

Exploring Bok Tower Gardens with Erica Smith

Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes

Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty

Walt Leger on New Orleans’ Resilience and Major Events Ahead

Cindy Mackin Shares Estes Park’s Winter Thrills

Mark Jaronski of Explore Georgia on FIFA World Cup 2026

Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari