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New Boston tourism campaign promotes city’s diversity
Boston is rolling out a new tourism ad campaign focusing on the city’s diversity. ‘All Inclusive Boston’ aims to promote minority-owned businesses and attractions that are less frequented by visiting tourists.
With the tagline ‘Maybe you don’t know Boston,’ the city will ‘celebrate Boston’s rich vibrant diversity’ through Latina-, LGBTQ-and Black-owned businesses. "I think this is a powerful way to showcase all that is so amazing about our city," says Mayor Kim Janey.
The campaign is being funded by $2.5 million from the federal CARES act.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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