United Kingdom
United States
Asia Pacific
New e-marketing courses introduced by Capela
Capela Travel Training has relaunched e-marketing training courses with updated content and an interactive approach.
Two new one-day courses commence over the coming weeks in London and Manchester, Practical Online Skills for Travel Marketers provides a summary of the key elements to a successful online marketing strategy – with the focus very much on practical steps to establishing what works for each business.
Areas covered include: website usability; search engine marketing; email and viral; website performance measures; web 2.0 and the future.
‘Practical Online Skills for Travel Marketers’ one-day courses take place in central London on April 24 and June 18 and in Manchester on June 23.‘Practical Web 2.0 Skills for Travel Marketers’ covers social media such as Facebook and MySpace and travel networks such as WAYN, Driftr and Dopplr; User Generated Content; blogs, wikis, tagging, widgets and more. The one-day sessions take place in London on May 12 and July 1.
Mike Imrie, co-founder of FSI-Travel, is developing and delivering Capela’s courses. His online travel marketing pedigree includes work with VisitBritain, Emirates, Octopus Travel and Amadeus.
Capela managing director Gary Grieve said: “The online world is moving on rapidly and it is vital that travel marketers keep up to date with the latest developments.
“We know that the online travel consumer is impatient, promiscuous and unforgiving, so no-one wants to be left behind. Mike’s everyday practical expertise ensures that the Capela courses will guide you in employing the very latest online solutions.â€
*For more detail about these courses see http://www.capela.co.uk/ or call 01223 208629.
Phil Davies
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Abercrombie & Kent hails $500 million funding boost
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’